“Youtube? Best advertising tool EVER!”
“If you are running a business, you will, positively need to be on MySpace.”
“Best wishes marketers have blogs…or podcasts…or streaming video on their own websites…”
Seem familiar? It appears as though each day does not pass without newer and more effective technological bit, certain to transform the corporate world as you may know it, is making all of the papers. Blogging is hot eventually, passe the following. Youtube is where you need to be — unless of course you won’t want to exist, obviously!
How’s a Nichepreneur to create sense at all from it all? How can you identify what tools would be best to advertise your services and products and that are likely to be a maximum of a flash within the pan phenomenon, lengthy on promise and short on follow-through?
More to the point, how’s it going going to obtain the time for you to decipher it full-scale? When you are busy running your company, locating the hrs needed to discover a brand new technology can be tough enough — spending all that time and effort simply to uncover that something is actually not for you personally is really a frustration you do not need!
Save your time and reduce frustration by adopting this six step process for approaching new technology. Adopted consistently, this method will help you to identify viable promotion possibilities, discern which of them have the symptoms of sticking power, streamline the training process, and adopt guidelines from the first day!
The First Step: Don’t Think the Hype
Passionate, cheerleading-style articles touting the most recent tech tool as the reply to all your marketing challenges are enjoyable to see — however they rarely provide enough information to create a solid business decision!
Place yourself on the short rein, and do not let enthusiasm for that flavor-of-the-week become your only guide. Seek information. Uncover what census are following a technology being touted: the crowd for Twitter-powered microblogs differs from everyone else installing podcasts onto their mobile phones.